Holland Casino & Spinnin’ Records
Oct 4, 2015
8 Unique DJ Shows
> 1.5 mln people targeted on NL reached
> 10.000 likes, reposts, retweets and hearts via different social channels
Holland Casino, the major Dutch casino chain, has several locations across The Netherlands. One of their top locations is the casino in Amsterdam. Part of this casino is a huge club situated in their basement. Together with Spinnin’ Records and artists from MusicAllstars Management, a new concept for the Saturday night was created in order to boost their casino visits by approaching a new target group for Holland Casino (20-30 years).
The new concept was simple and straight forward. Every Saturday night for eight weeks long the Dutch DJ Night was introduced. Eight different DJ’s took the stage. Next to a DJ set they all played a casino game with or against their fans. These fans could all win free access to the DJ Night by applying for tickets via the social channels of the DJ’s.