MERCHANDISE FANFIBER

Jun 26, 2016

WHAT IS FANFIBER?

Fanfiber is the most complete fan engagement, product & merchandise platform in the world.

Fanfiber offers a digital platform for merchandise sales for celebrities in all kinds of areas. Fanfiber is the solution to a problem many businesses had for years: selling merchandise all over the world without any struggle. Fanfiber arranges the complete website environment, the sales, the supply and making of the merchandise itself, the payment online, the shipping and the customer service. A one stop shop formula that helps to get rid of a part of the business for DJ’s that normally brings a lot of questions.

GOAL

As a large dance brand, Spinnin’ Records was looking for a merchandise solution to boost merchandise sales, have complete online presence, be able to ship merchandise all over the world to all fans and have a professional partner who could handle this and also take care of the customer service. Check out our webshop here: https://www.spinninrecords.com/shop/ 

SUMMARY

As the biggest dance label in the world, Spinnin’ Records has millions of fans all over the world who want to feel connected to the Spinnin’ brand. With a partnership with Fanfiber, Spinnin’ has boosted online sales and can offer a wide range of merchandise online, including Spinnin’ Sessions merchandise and a SR99 collection, to fans worldwide. Next to that, offline sales of merchandise have been growing as well for Spinnin’, mostly during Amsterdam Dance Event, the biggest global gathering in dance music attracting 395,000 visitors from over 90 countries, where Spinnin’ hosted its own Spinnin’ Popup Store.

IDEA

Spinnin’ Records merchandise has been popular for years. As the biggest dance label in the world, Spinnin’ Records has millions of fans all over the world who want to feel connected to the Spinnin’ brand. Merchandise is one of the best ways for fans to feel connected to your brand. Spinnin’ offers a wide arrangement of merchandise items. The general merchandise can be divided in Spinnin’ Records merchandise, where the big Spinnin’ logo is present, and the Spinnin’ Sessions line, based on the live events brand of Spinnin’. Spinnin’ Merchandise comes in many shapes and forms, including t-shirts, sweaters, caps, flags, sunglasses and ear plugs. The Spinnin’ merchandise items have become a common sighting during festivals, as they are perfectly designed for a day or night of raving.

Online is the prime spot for Spinnin’ to sell merchandise, but selling offline has been growing steadily over the years as well. During the last Amsterdam Dance Event, the biggest global gathering in dance music attracting 395,000 visitors from over 90 countries, Spinnin’ hosted its own Spinnin’ Popup Store where all merchandise items were sold. Next to that, Spinnin’ merchandise stands can also be found at major festivals where Spinnin’ Sessions stages are hosted.

Next to general merchandise, Spinnin’ Records will launch multiple special merchandise collections via the environment and infrastructure that was co-created with the help of Fanfiber.

The first special merchandise collection is SR99. SR99 is a project that focuses more on the branding/lifestyle side of Spinnin’.

As the label is venturing onto new grounds, Spinnin’ presented SR99, a series of newly designed wearables paying tribute to the foundation years of the label, starting out in the mere back of a garage in the late 90’s. The collection takes inspiration from the process of vinyl pressing, demo releases, storage and distribution facilities, which by now has long been replaced by their digital equivalent, as well as classic cover artwork and 90’s styling. 

In short, SR99 celebrates over 18 years of success by paying tribute to Spinnin’s rich heritage, presenting a truly unique and special collection – looking back while moving forward.

CONTENT

The last two years, all merchandise has been available at the Spinnin' Popup Store during Amsterdam Dance Event. Check out the after movie to get an impression of what went down!

 

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