Sony & Spinnin’ Sessions ADE 2016
Oct 29, 2016
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13.419
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534.006
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Spinnin’ Records was able to host two contests to promote Spinnin’ Sessions in collaboration with Sony. For the first contest, people were able to win tickets to Spinnin’ Sessions and a Sony XB5 speaker. For the second contest, people were able to win a meet & greet with Mike Williams and a signed Sony XB5 speaker.
The contest was supported with several posts on social media and a dedicated website to apply for the contest.
Machiel Frijters, Marketing Director Sony Consumer Electronics:
" Sony, as the global leading Audio brand is very satisfied with the (in 2015) started activation and endorsement activities with Spinnin Records. Several activities like Spinnin Hotel Miami and the Spinnin pop-up store Amsterdam (ADE 2016)) were the base of the #SonyExtraBass global online and store activation branding. Also offering the Spinnin Talent Pool, Mike Williams, a global platform thru Sony global communication and activation. Longterm activation focus and hands-on mentality are the base of the great partnership! "