BLASTERJAXX & AVAKIN LIFE THROW AN IMMERSIVE VIRTUAL NEW YEAR'S EVE PARTY
Dec 30, 2021
In the Avakin Life metaverse, dance music legends are coming to life! Blasterjaxx will perform three hit tracks and kickstart 2022 at a stunning audio-visual event with their iconic big room sound. From December 31 to January 4, Spinnin’ Records stars Thom Jongkind and Idir Makhlaf will wow EDM fans, Avakin Life players and those whose party plans may have been cut-short by COVID-19.
Thom and Idir’s unique avatars will pump up the crowd from behind virtual decks, on a stage surrounded by mammoth cinema screens broadcasting videos for hit tracks “God Mode”, “Frozen Fire” and “Rabbit Hole”, each inspired by heart-pumping video game aesthetics. There’s also exclusive merchandise up for grabs, chill out zones, free rewards, and tons of epic shareable moments. Plus, New Year’s Eve isn’t complete without fireworks! This is the second virtual concert Blasterjaxx has performed in Avakin, following a hugely successful first event in February 2020. Since then, together with Avakin we have forged one of the metaverse’s hottest music partnerships.
“2021 has been fantastic for music events on Avakin Life, with millions of players coming together to enjoy moments only we can create.” said Catarina Água-Mel, Music, Artists & Licensing Manager at Lockwood Publishing, creators of Avakin Life. “It’s amazing to see Blasterjaxx return and this will be the perfect way to finish what has been a landmark year for the metaverse. We can’t wait to see where our partnership with Spinnin’ Records goes next.”
"We can’t think of a better place to celebrate New Years eve than in Avakin Life. Not only will Blasterjaxx New Year’s performance give fans around the world the opportunity to welcome 2022 together, but it gives music, gaming, and tech fans a glimpse of the exciting next chapter where the three concepts are finally merging. Spinnin’ would like to offer a special thanks to Avakin Life, Blasterjaxx, and most importantly, our fans around the world, for helping to make this special event happen.” Steven de Graaf, Commercial Director at Spinnin’ Records